Sesh, a tobacco-free nicotine pouch company, has raised USD$40 million in venture financing from 8VC, along with Diplo and Post Malone.

Competing in a fast-growing consumer category, Sesh is challenging incumbents in the new generation of white nicotine pouches. The company’s mission is to bring nicotine users a safer way to consume.

LaBarge Weinstein has acted as Canadian legal counsel to Sesh since incorporation, including this transaction, with a team led by Kyle Lavender and including Stephanie Benedict and Irina Fedak.

Read more here: Nicotine pouch startup Sesh raises $40 million