Lux research recently acquired MotivBase
Lux Research recently acquired MotivBase. As a result of this merger, emerging technologies and research of both the companies will be combined with conversation-based insights to enable leaders to make informed innovation strategy decisions.
Lux Research is a leading research and advisory firm that focuses on sustainable innovation. Their expertise includes detecting emerging technologies, predicting market trends and needs, identifying, and analyzing competitive threats, and evaluating options for sustainable innovation.
A Toronto-based company, MotivBase is the first and only company in the world that leverages predictive anthropology, natural language processing, and big data to deliver contextual intelligence. The Anthropology AI is used to decode the underlying trends and consumer motivations for topics, ideas, and categories.
Read the press release here.