Social Media Olympic Moments: The Good, The Bad, and The Ugly


  • More than 50 million Olympic-related tweets were posted during the games.
  • Michael Phelps was the most popular Olympian, with a whopping 574,515 mentions on Twitter and over 800,000 Facebook fans half way through the games.
  • Football (a.k.a. soccer) was the most popular sport in the “Twitterverse.”


  • The hashtag #NBCfail was born as criticisms of the USA’s broadcast coverage began to emerge.
  • GPS technology used to track cyclists for television broadcasts was disabled by extremely high levels of mobile data traffic.
  • Hope Solo’s ongoing criticism of commentary from the former American Olympic soccer player, Brandi Chastain.


  • Greece’s Voula Papachristou was kicked off the Olympic team after posting a racist tweet just prior to the start of the games.
  • British MP Aiden Burley created a storm after tweeting that the opening ceremonies were “leftie multicultural crap”
  • A Tweet directed at Tom Daley criticized his synchronized diving performance saying that he had let down his deceased father.


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