How Videos Can Help Your Startup
Whether your startup is a B2B or a B2C, video should definitely be a part of your firm’s marketing mix. Video is an effective and simple way of engaging with prospects and customers alike. Depending on how you want your organization to be perceived and what you’re trying to accomplish, videos can entertain, educate, or even inspire.
In case you need more convincing, here are five reasons how videos can help your startup.
Videos Can Clearly Explain What You’re Offering
Sometimes it can be difficult to get an idea across in writing and unless a prospect truly understands how your product or service will benefit them, they’re probably not going to buy what you’re selling. Using video is a great way to clearly explain your value proposition and describe how your organization differs from the competition. Also, it allows you to influence the delivery of the message as you have control over the pace, tone, and energy level.
Videos Help Your Message to Stick
Studies have shown that people retain significantly more information when they see and hear a message simultaneously versus reading it or having someone tell it to them. By using video, you can make a much larger impact on the viewer than simply explaining your offering in text.
Videos Help with Your Search Engine Optimization
Search engines love videos, so including video on your website can help your site rank higher than ones without it. Also, since YouTube is the second largest search engine, hosting your videos on YouTube and linking them back to your site will help with your SEO.
Videos are Shareable
Although your video might not “go viral,” videos are the most shared form of media on the internet, so don’t make the mistake of keeping your videos confined to your website. For starters, you will want to use a hosting platform such as YouTube or Vimeo in order to get the most exposure. You should also look at other ways of sharing your videos such as posting them on social media sites and including them in email marketing campaigns.
Videos Convert Prospects to Customers
There are numerous studies that indicate video has a significant impact on conversion rates. Recent studies conducted by Internet Retailer show that website visitors who view product videos are 85% more likely to buy than visitors who do not. They also reported that 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
If you’re looking to have a video produced for your startup, there are a number of options available including Kicker, Video Rascal, and Simple Story Videos. For those of you already utilizing video to promote your organization, you should consider implementing a video analytics program such as Vidyard. This will allow you to better understand how people are viewing your videos and help you shape future video content to improve your ROI.